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Google Update News

Also See: Search Engine News

Webmasters Fear The Next Google Update

Monday, October 11 2004
Search engine marketers tremble in anticipation of the next Google update. Why? Well, last fall Google launched its infamous "Florida" version of its database and search result algorithm, on November 15 to be exact. A large number of webmasters found their well optimized web pages sink into oblivion, while others could enjoy an unexpected rise to the top of the search engine results. [More from Pandia]

Is Google Broken?

Thursday, September 2 2004
Between Aug 04, 2003 and Aug 25, 2003 (just 21 days), Google added a little over 1.2 billion Web pages to their index. But since Aug 25, 2003 and today, Google hasn't added one single Web page to their index (at least according to Google they haven't). [More from W3Reports]

Bogged Down in Blogs

Thursday, July 22 2004
What is it about blogs that makes them pop up so consistently at the top of search engine requests, no matter what the topic? That’s a question that puzzled Google’s technicians, until they announced last May their intention to help mitigate the collective uproar created by millions of blog pages. [More from Digital Journal]

Google Ventures Into DSpace

Tuesday, July 20 2004
DSpace is open-source software designed to assist colleges and universities in creating, managing, and maintaining digital repositories. There are currently about 125 schools using this software, but no tool existed that enabled searching across repositories instead of just within them. Enter Google into DSpace. [More from EContent]

New Google Toolbar Feature

Thursday, July 15 2004
With the new Browse By Name feature, users of the Google's Toolbar can, for example, type "Grand Canyon" into their Internet Explorer browser window and land on the Grand Canyon homepage without having to type the somewhat cumbersome http://www.nps.gov/grca/ URL for the national park. [More from InfoWorld]

Inside Google with Matt Cutts

Saturday, June 19 2004
Google used to update its web index every month which, because it caused results to jump around a little, was dubbed the Google Dance. But not anymore, says Mr Cutts. "Within the last year we have improved out way of processing and indexing the web," he says. "You are not going to see Google dances. Now we crawl a percentage of the web everyday, so after a relatively small time frame we hit every page." [More from BBC News]

Is the Google Dance Over?

Saturday, June 12 2004

In the past, the Google Update or "Google Dance" as it is known in SEO circles was easily definable.  Over the period of a month or so, the Google crawlers, "Googlebots", would index web pages throughout the web in what was called the deepcrawl.  At some point near the end of the month, the "Google Dance" would begin and the Google production servers, datacenters, would be updated with the latest index.  It was an exciting time for webmasters where they could begin to see the fruits of their search optimization labors over the past month.

However, today, the monthly shindig seems to have folded in favor of a 24/7 marathon.  It's difficult today to pinpoint a period of time as the start of the "Google Dance", and for the majority of SEOs, this is a good thing. If your sites are updated frequently with fresh content, you can now see the results of your optimization on a daily basis.  The downside is that the Google algorithm is also changing frequently, and it is sometimes difficult to determine what is good optimization and what is not.  Overall, I believe the benefits out way the frustrations.  The focus, for this SEO at least, is back on meaningful, current and useful content for the web site visitors.  The philosophy that CONTENT IS KING, is more meaningful today that it ever was.

Posted by Hank Phebus

Google Working on Desktop Search

Tuesday, May 25 2004
Citing "several people with knowledge of the company's plans," the article says Google has been working on the project, code-named Puffin, for about a year. It also says the new software will be offered as a free download, raising the possibility it could be supported by advertising -- as are most of Google's consumer search tools. [More from ClickZ Network]

Is Google Ready For Yahoo! And MSN?

Sunday, May 23 2004
Browse the headlines of any online or printed news source and you would be hard pressed not to hear about Google's upcoming IPO. If you were to go home tonight and turn on the TV to watch your favorite sitcom, there is now a chance you might hear something about Google. [More from Eric Lander, ISEDB]

Google's Sandbox Effect

Saturday, May 8 2004
One Cre8asite poster who's also a WebMasterWorld member reported that, "the problem is with sites that are more than two months old but first went online this year." Barry Schwarz of the SEORoundTable calls this the "sandbox effect," meaning that new sites are placed in a sandbox (where they can all play nicely away from the real sites). He recently reported a means of showing a site's pre-sandbox results. [More from WebProNews]

Monitor Google Datacenters

Friday, April 30 2004
"Before Google updates its main index, www.google.com, it makes changes at its various datacenters first. This allows Google to test the new results across smaller user samples and tweak them before making an update available to everyone. This process usually happens over 2-4 days." [More from WebProNews]

How To Be Prepared For Google Updates

Tuesday, April 13 2004
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure what’s going on or what to expect. One thing is for sure, unless you want to get bamboozled by Google (again!), you’d be wise to take action to prevent it now. [More from Li'l Engine]

Is Hilltop Good For Google Users?

Sunday, April 11 2004
Hilltop emphasizes the voting power of "authority" sites. They’re often sites/pages that have a high PageRank and a high link reputation for a particular set of keywords. It’s suggested that sites not having links from these authorities won’t rank well for important keyword searches. [More from WebProNews]

Google slammed for anti-Semitic search

Wednesday, April 7 2004
"The dispute began several weeks ago when Steven Weinstock, a New York real estate investor and former yeshiva student, did a Google search on 'Jew'. The first site returned was Jew Watch, a site filled with short articles focusing on alleged Jewish conspiracies and other anti-Semitic topics, with headings such as 'Jewish Controlled Press' and 'Jewish Mind Control Mechanisms'." [More from Silicon.Com]

How to Beat Brandy Update

Monday, March 8 2004
"Google stores its index on a number of data centers around the world. Since 'Florida', some of the old data centers were taken offline, and pundits believe that Google has kept the old SERPs (Search Engine Results Pages) in a preserved state for the last few months." [More from Sitepoint]

Google Update (Austin) January 2004

Saturday, January 31 2004
Some of the websites that haven’t been hit too hard in
Google’s Florida update (November 2003) got hit real hard on or around January 23. Google’s latest update is called Austin, and they are beginning to ‘sound’ like elections! [More from Search Engine Journal]

Google's Florida Update - What Really Happened?

Wednesday, December 3 2003
On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to give alphabetical names to Google's updates in the same way that names are given to hurricanes, and this one became known as "Florida". [More from WebWorkshop]

Google Has A New Command

Monday, October 20 2003
Google has moved one of its Google Labs projects into the mainstream. The Google Glossary function is now available directly from Google in two ways using "define." Enter a search that starts with "define" and the first Google glossary results shows at the top. [More from Search Engine Showdown]

Google Response Concerning May 2003 Update

Wednesday, May 14 2003
Google rarely releases comments about ongoing updates to their search index, but there is at least one source available for semi-official, albeit cryptic, dialog with the Googleplex.  GoogleGuy, the handle of a Google employee who represents the search engine company at WebMasterWorld.Com, has been making comments concerning the May 2003 update on the Google News forum.  Here is a compilation of his comments to date on the latest dance. GoogleGuy Speaks! [More from Google News Forum]

The Google Update from Hell

Tuesday, May 13 2003
Data Centers
www-ab.google.com
www-cw.google.com
www-dc.google.com
www-ex.google.com
www-fi.google.com
www-in.google.com
www-sj.google.com
www-va.google.com
www-zu.google.com
In the past, a Google update was like watching the sun rise and set.  It always happened the same way.  First the Google robots would deep crawl the web collecting pages for the coming update.  Some time later the update would start using the information collected in the deep crawl.  The data would be placed on the www2.google.com and www3.google.com data centers for testing.  After a few days of testing, the index would be moved to the production data center, www.google.com.

Not so for the May 2003 update.  Strange things are happening, and no one seems to know what is going on.  Since May 1st, there have been new indices on the www-sj.google.com and www-fi.google.com data centers.  But the word "new" may be misleading.  The data appears to be from an old index with some pages from the freshbot thrown in.  Many valid backlinks seem to be missing, the Google cache seems to be empty and spam filters appear not to be in place.

Ok, so many SEO's including myself thought that maybe this time around we were getting to see the building process that goes into creating a new index.  Cool!  But wait!!  Now these seemingly incomplete indices are making there way to AOL, Compuserve, Netscape and perhaps Yahoo. No one can figure out why Google is feeding incomplete data to these third party portals.  Is this the final Google product for May?  Many SEO's think not, or at least they hope not.  Stay tuned for the latest and follow the SEO madness at WebMasterWorld.Com.

Posted by Hank Phebus


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